Week 10

In this weeks blog I am going to talk about web personalization. I going to say how I feel about personalization if I am for it of if I am against it. I will provide evidence for my opinion, so I can justify what I am trying say and get across. I will also try and show good or bad examples of personalization through images and links to sites.

 

My thoughts to web personalization, are that they are good as they can make a website a lot more interesting, and also they can give you ideas to buy products through web adverts such as widgets these can be very useful and they make a website look more interesting.

 

(the image above is of contextual Advertisement)

If a website looks eye catching a tasteful then a user will be more inclined to use that site, instead of a bland boring site that will loose a person attention straight away and the user will probably go onto another webpage, in some cases people can over personalize a webpage and this will cause the page to look very cultured and can do the opposite of the personalization the webpage in the first place and the user may not even bother using the webpage as it is to cultured and award to use. If the personalization is done properly then it can have a great effect on the webpage increasing the amount of users. If a webpage has been personalized well the website can then use application such as:

 

• Targeting advertisements and promoting products
• Managing marketing campaigns
• Managing Web site content
• Managing knowledge
• Managing personalized portals and channels

It is very easy to peronsalise a webpage and i have shown an example below using http://www.google.co.uk/ig?hl=en&source=iglk

 

This is the page personalized

 

In this fianl image in my opinion is a good example of webpersonalization this image is of the www.hmv.co.uk the reason why it is a good example is because it have widgets, data mining, Browsers into buyers, Cross-sell, Loyalty methods incorporated

 

 

Week 9

For this week’s blog I’m going to construct a list of key phrases that best describes www.ebay.co.uk . I will use the Google search based keyword tool, to help me come up with ideas for the key phrases that will describe www.ebay.co.uk. This is the link for the website http://www.google.co.uk/sktool/ . The final key phrases will only be twelve phrases long.  After using the Google search based keyword tool these are the results I got

 

 

In the screenshot above I type into the www.ebay.co.uk then I typed in to keywords filter auctions these were the results I got.

The mean task for this week’s blog is to cut down the deluge of keywords to around twelve key words to around twelve, that perfectly descries www.ebay.co.uk and can be used as part of an ad words campaign. EBay is such a big business that I could use a lot of phrases to describe this business.

I used another tool from Google to help aid me in trying to get the right phrases, the tool was called Google keyword tool, all I have to do was type into the search engine www.ebay.co.uk into the tool, making sure that I selected the website content radio button  to get the right results. Then I made sure that I had the right category chosen in the match type column I had as phrase for screenshot of the results below

 

 

 

These are the phrase that I have come up with using these search tools that Google have provided, there are twelve key phrases that I gathered from by using  these, and by using these phrases I will now try make one key phrase to best describe ebay.

• Sell products on eBay
• Buy sell on eBay
• Selling on eBay
• Making money on eBay
• Buy sell anything you want on eBay
• Online auction
• Best online auction on the web
• Safe secure and reliable auction  
• Fast, easy, safe, reliable auctioning
• Anything can be sold of bought
• Bargains on eBay
• Best price for goods on eBay

 This is the phrase that i came up with to me that best describes eBay in my own personal opinion.

Looking to sell, buy goods use eBay Fast, easy, reliable auctioning service

 

 

 

 

Week 8

Week 8

 

For this weeks blog I am going to look at E-marketing for eBay, and how it uses the internet to market its products. Through out this blog I will show evidence of what I have learned by conducting this research, I will try show pictures of the results that appear.

            The first thing I did for this weeks blog was first of all use a couple of search engines such as www.google.co.uk  and I did this to see how easily my choosing website would come up in a search engine such as Google, and as I thought would happen after using this search engine, I found that www.ebay.co.uk was displayed in the top three of the search results, I expected this to happen as eBay is an extremely popular site as millions for people use this website every day. I then did this experiment with another search engine to make search it wasn’t a fluke and the search that was used was www.yahoo.co.uk and the same thing happened, eBay was in the top three results shown, I had to carry out this research to see how easy or not it was access eBay using a search engine, I can happy say that it is very to access eBay using a search engine (I have shown these results as screenshots below for yahoo, and Google).                                                                                        

 The next bit of research that I carried out was a bit tricky but I had to try and search for eBay own brand products as eBay is an online auction so it did not really have any of its own brand products so I then had to have a look at the key themes into a search engine. When I typed into Google for example a type of shoe there were a few problems with the results, when I got the results form the Google search engine I got a lot results from different e-commerce websites and there were now real hits for eBay shoes, this is what happened again for yahoo, this because eBay is a online auction site so it does produce any of its own products, it does allow other e-commerce businesses to display there goods up on www.ebay.co.uk. I also tried some key themes into a search engine it came bay with better results because I typed in online auctions and eBay was in the top three search results in both search engines yahoo, and Google. (The results are displayed in screenshots below).

When I used eBay itself to purchase goods from the site there were no other offers made by competitors. I thing this due to fact eBay is online auction site and there is not going to be any other competing retailers the online other competitors would be the online bidders such as the user who is trying to buy goods.

 

 

Week 7

For this week I carried out web research on what “Cloud Computing” is and how it can benefit E-commerce. Cloud computing is a basically virtual servers available over the internet for users that have internet access to get these services. Cloud computing when it is applied to I.T. it can allow the I.T. users increase capacity or add capabilities with out investing in a new Infrastructure which will save a lot of money, this can also can be applied to training new personnel, or licensing new software. Cloud computing users pay-per-use or subscription- based a service that, in real time over the internet, extends I.C.T existing capabilities. There are couple of types of Cloud computing and they are; Infrastructure-as-a-Service (IaaS) for example Amazon Web Services provide virtual server instances with unique IP addresses and blocks of storage on demand. Platform-as-a-service (PaaS) is a set of software and product development tools hosted on the provider’s infrastructure, such as portals or gateway and the last type is Software-as-a service (SaaS) the vendor supplies the software infrastructure, the software product and interacts with the user through a front-end portal the services can be anything from web-based email to inventory control and database processing. Cloud computing is basically a pay as you use; you can use software such as Microsoft office for a limited time until the user has completed his task.                                                                                                      

 Cloud Computing could have a massive an effect on the e-commerce world as it could have huge benefits to businesses and for normal everyday user such as students.  The main reason why cloud computing could benefit the e-commerce is because of it great ability to be very cost beneficial.  In theory, the cost of cloud computing are based on the consumption. There is no software, hardware or infrastructure to buy and in most cases you simple pay for what you use.  Using the cloud you only pay for the processing power, storage and bandwidth you, meaning you don’t have to pay for times when your business is idle. Some I.T experts say that 90% of all e-commerce businesses will be leveraging some from of cloud computing in there operations. They also say that companies will simply  offload there infrastructures , development and software applications to the cloud, For example, it would be unlikely for major companies such as Google and Amazon to utilize the cloud for cost benefits or added flexibility.  However, they probably wouldn’t mind raking in the profits by selling cloud services to others.